Overview

  • Nuo Xu joined Strome College of Business at Old Dominion University as Assistant Professor of Marketing in fall 2016. She earned her PhD in Marketing from Goizueta Business School at Emory University. Her current research are focused on obtaining customer intelligence in a data-rich environment. Her research explores a series of problems on how managers can use rich observations collected through customer management systems to uncover the dynamics in the underlying processes that guide customers’ behaviors.
  • Selected Publications

    Research Overview

  • Empirical Modeling in a Data-Rich Environment Big data Customer intelligence Statistical models of customer behaviors Bayesian modeling and estimation
  • Expertise Keywords

  • Marketing : Empirical Modeling, Data Analytics, Customer intelligence
  • Education And Training

  • Ph.D. in Marketing, Emory University 2016
  • Full Name

  • Nuo Xu