Selected Publications

Articles In Academic Journals

Year Title
2017 Is Dual Language Marketing Socially Responsible.  Business Horizons. 565-572.
2017 The use of affinity groups by Fortune 100 firms.  Journal of Business Diversity. 104-114.
2016 How context interferes with similarity-attraction between customers and service providers.  Journal of Retailing and Consumer Services. 294-303.
2013 Consumer Reactions to forms of corporate charitable support.  Corporate Reputation Review. 285-299.
2013 How Culture of Targeting Impacts the Evaluation of Products with Multi-lingual Packaging.  Psychology & Marketing. 490-500.
2013 Philanthropy and Corporate Reputation: an Empirical Investimation.  Corporate Reputatiion Review. 285-299.
2012 What Tattoos tell Customers About Salespeople: The Role of Gender Norms.  Marketing Management Journal. 50-65.
2011 Legal Implications of Appearance in Employment Decisions.  Journal of Business Issues. 1-10.
2011 What tattoos tell customers about salespeople: The role of gender norms.  Marketing Management Journal. 50-65.
2010 Evaluating pay-for-performance systems: Critical issues for implementation.  Compensation & Benefits Review. 1-8.
2010 The great academic-practitioner divide: a tale of two paradigms.  Global Education Journal.
2009 Targeting Effect of Society.  Consumer Psychology (Division 23 of APA) Conference.
2008 The Effect of Multiple Language Product Descriptions on Product Evaluations.  Psychology and Marketing. 233.
2007 Do Firms Practice What They Preach? The Relationship Between Mission Statements and Stakeholder Management.  Journal of Business Ethics. 207-216.
2007 Pay Inversion versus Pay for Performance.  Compensation and Benefits Review. 27-35.
2006 Mission Statement Quality and Financial Performance.  European Management Journal. 86-94.
2005 Pay Inversion at Universities: Is it Ethical?.  Journal of Business Ethics. 325-333.
2005 The Case Against Pay Inversion.  SAM Advanced Management Journal. 24-29.
2004 A Comparison of the Quality of European, Japanese, and U. S. Mission Statements: A Content Analysis..  European Management Journal. 393-401.
2004 Asking Employees to Sacrifice.  Ethics & Critical Thinking Journal. 88-93.
2004 Comparison of the Quality of European, Japanese, and U.S. Mission Statements: A Content Analysis.  European Management Journal. 393-401.
2002 Do large European, U.S., and Japanese Firms use their Web Sites to Communicate their Mission?.  European Management Journal. 423-429.
2002 The Effects of Culture and Human Resource Management Policies on Logistics Management Strategy.  Journal of Business Logistics. 1-18.
2001 Auto Salesperson Attitudes and Perceptions Regarding Dishonest Sales Practices.  Journal of Business Ethics. 69-79.
2001 Determinants of Ethical Behavior: A Study of Auto Salespeople.  Journal of Business Ethics. 69-79.
2001 Investigation of Factors Affecting How Engineers and Scientists Seek Information.  Journal of Engineering and Technology Management. 131-155.
2001 Using Web sites to communicate a firm's mission.  Quarterly Journal of Electronic Commerce. 115-121.
2000 A Comparison of Communications Practices Among.  Journal of East-West Business. 81-108.
2000 Mission Statements: Are they Smoke and Mirrors.  Business Horizons. 23-38.
1998 How Screening Questions Can Cause Self-Selection Bias.  Marketing Research.
1997 Customers for Life: Does it Fit Your Culture?.  Business Horizons.
1992 Integrating the Personnel and Marketing Functions.  Business Horizons.
1992 Shoulds and Oughts in the Workplace.  SAM Advanced Management Journal. 39-41.
1992 Situational Occurrence Theory of Job Satisfaction.  Human Relations. 859-873.
1991 A Normative Model for Dealing with Problem Salespeople.  Professional Selling Power.
1991 How To Counter Your Customer's Perceived Risk.  Professional Selling Power.
1991 Technical Communication in the International Workplace.  Technical Communication. 324-335.
1990 A Win-Win Approach to Dealing with Problem Employees.  Focus on Management.
1990 Emotionally Charged Issues in the Workplace.  Supervisory Management.
1990 Enthusiasm: The Missing Link in Leadership.  SAM Advanced Management Journal.
1989 A Consumption Systems Approach to the Promotion of Exporting.  Journal of the Midwest Marketing Association. 77-80.
1988 An Empirical Investigation of Bogus Recall.  Journal of the Academy of Marketing Science.
1988 What Makes Employees Happy: It's The Little Things That Count.  Management Solutions. 32-37.
1987 Recall Versus Persuasion: A Test of the Hierarchy of Effects Model of Advertising Effectiveness.  Journal of the Midwest Marketing Association.
1985 Scientific Inquiry and Technical Communication.  Journal of Technical Communication. 8-13.
1984 A Marketing Analysis of Physician Selection and Satisfaction.  Journal of Health Care Marketing. 25-32.
1984 Handling Screening Questions: Opinions and Findings.  Journal of Data Collection. 32-36.
1984 Report Format Preferences of Technical Managers and Non-Managers.  Journal of Technical Communication. 4-9.
1984 The Report Reading Patterns of Managers and Non-Managers.  Journal of Technical Communication. 20-25.
1980 Processing Advertising Information: Deception, Salience and Inferential Belief Formation.  Journal of Advertising. 3-11.
1979 AACSB Accredited Schools Approach to Business Communications.  Journal of Business Communications. 41-49.
1978 Business Communication Courses: Are They Filling the Need?.  Journal of Organizational Communication. 21-26.
1976 Fishbein's Subjective Norm: Theoretical Considerations and Empirical Evidence.  Advances in Consumer Research. 447-480.

Chapters

Year Title
2003 Introduction to Organization Mission Statements.  HR Architect: Tools to Design the HR Organization. HR Architect: Tools to Design the HR Organization/ Washington, D.C., Bureau of National Affairs.
1998 How Early Career Stage U.S. Engineers and Scientists Produce and Use Information Aerospace Industry.  Knowledge Diffusion in the U.S. Aerospace Industry: Implications for Federal Scientific and Technical Information Policy. Norwood, N.J: Abelex Publishing Corp.
1998 Uncertainty and Information Use in the U.S. Aerospace Industry.  Knowledge Diffusion in the U.S. Aerospace Industry: Implications for Federal Scientific and Technical Information Policy. Norwood, N.J: Abelex Publishing Corp.

Conference Papers

Year Title
2006 Effect of Multiple Language Product Descriptions on Product Evaluations.  233.
2001 Do large U.S. and Japanese firms use their websites to communicate their mission?
1990 Technical Communications in Aerospace: An Analysis of the Practices Reported by U.S. and European Engineers and Scientists.  186-192.

Education And Training

  • M.S. in Advertising, University of Illinois 1974
  • Ph.D. in Communications, University of Illinois 1974
  • B.S. in Marketing & Psychology, University of Illinois 1970

    • Full Name

  • Myron Glassman