Overview

  • Dr. Reams is the Graduate Program Coordinator for Sport Management at Old Dominion University. His research interests include sport marketing, consumer behavior, and combat sports. He is a member of North American Society for Sport Management and Sport Marketing Association.
  • Selected Publications

    Articles In Academic Journals

    Year Title
    2017 Athletic Ticket Pricing in the Collegiate Environment: An Agenda for ResearchJournal of Intercollegiate Sport. 83-102.
    2017 Ultimate fighting championship: An analysis of fan involvement and location of pay-per-view viewershipJournal of Sport Behavior. 362-381.
    2016 Investigating differences in fan rival perceptions between conferences in intercollegiate athleticsJournal of Sport Behavior.
    2016 Sport Commitment and Purchase Intentions of Intercollegiate Boxing Coaches and ParticipantsInternational Journal of Sport Management, Recreation & Tourism.
    2016 The Motives of Fans Attending Local Intercollegiate Wrestling EventsInternational Journal of Sport Management.
    2015 Points of attachment and sponsorship outcomes in an individual sportSport Marketing Quarterly. 159-169.
    2013 American College Football Division I Team Attachment: A Model for Sponsorship EffectivenessInternational Journal of Kinesiology and Sports Science.
    2012 A Losing Venture for UFC and its FansSports Business Journal. 1.
    2012 Fan Perceptions Toward Sport Organizations Use of Online Social Networking and Texting for consumer EngagementJournal of Sport Administration and Supervision. 18.
    2011 A content analysis of Sport Marketing Quarterly: 1992-2011Sport Marketing Quarterly. 209-218.

    Research Overview

  • Sport marketing, consumer behavior, sport sponsorship, combat sports, intercollegiate rivalries
  • Keywords

  • Combat Sports
  • Consumer Behavior
  • Intercollegiate Rivalries
  • Sport Marketing
  • Education And Training

  • Ph.D. in Sport Administration, University of Northern Colorado 2012
  • M.S. in Sport Management, Northern Illinois University 2008
  • Full Name

  • Lamar Reams