Overview

  • Dr. Reams is the Graduate Program Coordinator for Sport Management at Old Dominion University. His research interests include sport marketing, consumer behavior, and combat sports. He is a member of North American Society for Sport Management and Sport Marketing Association.

    • Selected Publications

    Articles In Academic Journals

    Year Title
    2017 Athletic Ticket Pricing in the Collegiate Environment: An Agenda for Research.  Journal of Intercollegiate Sport. 83-102.
    2017 Ultimate fighting championship: An analysis of fan involvement and location of pay-per-view viewership.  Journal of Sport Behavior. 362-381.
    2016 Investigating differences in fan rival perceptions between conferences in intercollegiate athletics.  Journal of Sport Behavior.
    2016 Sport Commitment and Purchase Intentions of Intercollegiate Boxing Coaches and Participants.  International Journal of Sport Management, Recreation & Tourism.
    2016 The Motives of Fans Attending Local Intercollegiate Wrestling Events.  International Journal of Sport Management.
    2015 Points of attachment and sponsorship outcomes in an individual sport.  Sport Marketing Quarterly. 159-169.
    2013 American College Football Division I Team Attachment: A Model for Sponsorship Effectiveness.  International Journal of Kinesiology and Sports Science.
    2012 A Losing Venture for UFC and its Fans.  Sports Business Journal. 1.
    2012 Fan Perceptions Toward Sport Organizations Use of Online Social Networking and Texting for consumer Engagement.  Journal of Sport Administration and Supervision. 18.
    2011 A content analysis of Sport Marketing Quarterly: 1992-2011.  Sport Marketing Quarterly. 209-218.

    Research Overview

  • Sport marketing, consumer behavior, sport sponsorship, combat sports, intercollegiate rivalries

    • Grants

    Keywords

  • Combat Sports
  • Consumer Behavior
  • Intercollegiate Rivalries
  • Sport Marketing

    • Education And Training

  • Ph.D. in Sport Administration, University of Northern Colorado 2012
  • M.S. in Sport Management, Northern Illinois University 2008

    • Full Name

  • Lamar Reams