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Lamar Reams
ASSOCIATE PROFESSOR
lreams@odu.edu
757-683-3905
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Lamar Reams
ASSOCIATE PROFESSOR
Overview
Publications
Research
Background
Contact
Overview
Overview
Dr. Reams is the Graduate Program Director for Sport Management. His research interests include sport marketing, consumer behavior, and combat sports. He is a member of North American Society for Sport Management and Sport Marketing Association.
Publications
Selected Publications
Articles In Academic Journals
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Year
Title
2017
Athletic Ticket Pricing in the Collegiate Environment: An Agenda for Research
.
Journal of Intercollegiate Sport
. 83-102.
2017
Ultimate fighting championship: An analysis of fan involvement and location of pay-per-view viewership
.
Journal of Sport Behavior
. 362-381.
2016
Investigating differences in fan rival perceptions between conferences in intercollegiate athletics
.
Journal of Sport Behavior
.
2016
Sport Commitment and Purchase Intentions of Intercollegiate Boxing Coaches and Participants
.
International Journal of Sport Management, Recreation & Tourism
.
2016
The Motives of Fans Attending Local Intercollegiate Wrestling Events
.
International Journal of Sport Management
.
2015
Points of attachment and sponsorship outcomes in an individual sport
.
Sport Marketing Quarterly
. 159-169.
2013
American College Football Division I Team Attachment: A Model for Sponsorship Effectiveness
.
International Journal of Kinesiology and Sports Science
.
2012
A Losing Venture for UFC and its Fans
.
Sports Business Journal
. 1.
2012
Fan Perceptions Toward Sport Organizations Use of Online Social Networking and Texting for consumer Engagement
.
Journal of Sport Administration and Supervision
. 18.
2011
A content analysis of Sport Marketing Quarterly: 1992-2011
.
Sport Marketing Quarterly
. 209-218.
Research
Research Overview
Sport marketing, consumer behavior, sport sponsorship, combat sports, intercollegiate rivalries
Grants
Economic Impact Study
awarded by
HRSC AAU Junior Olympics
2015
Sport Marketing Association Research Grant
awarded by
Sport Marketing Association
2013 - 2014
UNCO Research & Publications Project
awarded by
University of Northern Colorado
2010 - 2011
ACES Research Grant
awarded by
Association of Chief Executives for Sport
2009 - 2010
A Profile of Visitors and Economic Impact for the 2015 AAU Junior Olympic Games
awarded by
Hampton Roads Sports Commission
2015 -
Expertise Keywords
Combat Sports
Consumer Behavior
Intercollegiate Rivalries
Sport Marketing
Background
Education And Training
Ph.D. in Sport Administration,
University of Northern Colorado
2012
M.S. in Sport Management,
Northern Illinois University
2008
Contact
Full Name
Lamar
Reams