• He has presented seminars in many different countries on global advertising strategy, cultural mistakes and how to correct them, sensitivity to different cultures in the workplace, and what makes people give to charitable organizations.
  • Selected Publications

    Articles In Academic Journals

    Year Title
    2018 Nonprofit Cultural Alliances: Empirical Examination of an Emergent U.S. PhenomenonJournal of Arts Management, Law and Society. 1-16.
    2018 Should Cookie Monster Adopt a Healthy Lifestyle or Continue to Indulge? Insights into Brand IconsPsychology and Marketing. 64-78.
    2018 The Cross-Cultural Scale Development Process: The Case of Brand Nostalgia in Belgium and the United StatesJournal of Business Research. 19-29.
    2018 The Neo-Weberian Contingency Theory of InnovationJournal of Management and Marketing Research. 1-31.
    2018 What do we know about celebrity endorsement in advertising?Journal of Advertising. 1-2.
    2017 Amazon's Mechanical Turk: A CommentJournal of Advertising. 156-158.
    2017 Enhancing the Simultaneous Utilization of Measure in Product Design for Academic-Practitioner CollaborationJournal of Product and Brand Management. 312-326.
    2016 Cost vs Credibility: The Student Sample Trap in Business ResearchEuropean Business Review. 652-656.
    2015 Development and Validation of an Emic Scale to Measure Ad-Evoked Nostalgia in FranceJournal of International Advertising. 706-729.
    2015 Patriot Games? Determinants of Responses to Chinese and Foreign Sponsors of the Beijing OlympicsJournal of Business Research. 1324-1331.
    2014 How Corporate Cultures Drive Advertising and Promotional Budgets: Best Practices Combine Heuristics and Algorithmic ToolsJournal of Advertising Research. pp. 149-162.
    2014 Model Looks, Motives and Affective OutcomesJournalism and Mass Communication Quarterly. pp. 357-374.
    2013 An Experimental Examination of Equivalence Failures in Multicultural Comparative ResearchJournal of Marketing Theory and Practice. 71-89.
    2013 Development and Validation of a Scale to Measure Personal Nostalgia Evoked by AdvertisementsJournal of Advertising Research. 13-28.
    2013 Entrepreneurial Marketing of Nonprofit Arts OrganizationsSocial Business. 107-122.
    2012 Disruptive Marketing and Unintended Consequences in the Nonprofit Arts SectorArts Marketing. 70-90.
    2012 Relational benefits and manufacturer satisfaction: an empirical study of logistics service in supply chainInternational Journal of Production Research. 5445-5459.
    2011 Affinity for Graphic Sexual Appeals in Advertisin: Nudity vis-a-vis Individual ConstructsJournal of Advertising Research. 436-448.
    2011 How Personal Nostalgia Influences Giving to CharityJournal of Business Research. 610-616.
    2011 The Tension Between Strategy and Execution: Challenges for International Advertising ResearchJournal of Advertising Research. 27-41.
    2010 A Backward Glance of Who and What Marketing Scholars Have Been ResearchingReview of Marketing Research. 1-18.
    2010 An Empirical Examination of the Three Dichotomies of Marketing Academe ModelMarketing Education Review. 131-142.
    2010 Charitable Organizations' Storytelling Influence on Donors' Emotions and IntentionsJournal of Business Research. 754-762.
    2010 Don't Forget to Say Thank You: The Effect of an Acknowledgement on Donor RelationshipsJournal of Marketing Management. 593-611.
    2010 Evaluating and Motivating Faculty Performance: Challenges for Marketing ChairsMarketing Education Review. 205-217.
    2010 Nostalgia Drives Donations: Effect of Nostalgia-Based Charity Appeals o nemotions and IntentionsJournal of Advertising Research. 450-459.
    2008 A Ten-Year Retrospective of Advertising Research Productivity in the Top Three U.S. Advertising Journals: 1997-2006Journal of Advertising. 69-94.
    2008 Charity Brand Personality: The Relationship with Giving BehaviorNonprofit and Voluntary Sector Quarterly. 468-491.
    2008 Internal Competition in a Nonprofit Museum Setting: Development of a Scalein International Journal of Nonprofit and Voluntary Sector Marketing. 177-190.
    2008 Nostalgia and Giving to Charity: A Conceptual Framework for Discussion and ResearchInternational Journal of Nonprofit and Voluntary Sector Marketing. 13-30.
    2007 Charity Brand Personality: Distinguishing Sector, Cause and OrganizationSatnford Social Innovation Review. 40-47.
    2007 Nostalgia and Charitable GivingProceedings of the American Marketing Association’s 2007 Summer Educators’ Conference.
    2007 Relationships Among Levels of Government Support, Marketing Activities, and Financial Health of Nonprofit Performing Arts OrganizationsInternational Journal of Nonprofit and Voluntary Sector Marketing. 95-116.
    2007 The Service Recovery Paradox: Justifiable Theory or Smoldering Myth?Journal of Services Marketing. 213-225.
    2006 Assessing Russian Consumers’ Imported versus Domestic Product BiasThunderbird International Business Review. 687-704.
    2006 Ideal Firm Image as a Basis for Strategy in Industrial MarketsInternational Journal of Business and Economics Perspectives. 89-98.
    2006 Perceptual Determinants of Nonprofit Giving BehaviorJournal of Business Research. 155-165.
    2006 The Impact of Regional Affiliation on Consumer Perceptions of Relationships Among Behavioral ConstructsJournal of Business Research. 965-973.
    2005 Measuring Nonprofit Marketing Strategy Performance: The Case of Museum StoresJournal of Business Research. 829-840.
    2004 A Prescriptive Essay Concerning Sex Role Portrayals in International Advertising ContextsAmerican Business Review. 42-54.
    2004 Determination of Satisfaction in Sales Negotiations with Foreign Buyers: Perceptions of U.S. Export ExecutivesInternational Marketing Review. 423-446.
    2004 Does Perception Matter? An Empirical Analysis of Donor BehaviourService Industries Journal. 19-36.
    2004 Service Failure Recovery in ChinaInternational Journal of Contemporary Hospitality Management. 279-286.
    2003 Cultural Dimensions of Switching Behavior in Importer-Exporter RelationshipsAcademy of Marketing Science Review. 1-20.
    2003 Retailing in the Non-Profit Sector: An Exploratory Analysis of Church-Connected Retailing VenturesInternational Journal of Nonprofit and Voluntary Sector Marketing. 337-348.
    1998 The role of economic freedom in explaining penetration of consumer durablesJournal of World Business. 69-86.
    1989 Are Exporting Firms Standardizing Their Market MixInternational Market Review. 53-68.
    1989 Export Distribution ChannelsColumbia Journal of World Business. 15-22.

    Conference Papers

    Year Title
    2016 Measuring Ad-Evoked Nostalgia in India: An Emerging Market Perspective
    2016 The Effectiveness of Comparative Advertising: The Role of Consumer Motivation and Familiarity
    2015 A Cross-Cultural Analysis of Direct vs. Indirect Comparative Advertising: The Role of Consumer Motivation and Perceived Manipulative Intent.  495-496.
    2015 Direct vs. Indirect Comparative Advertising: The Role of Valence and Message Claim Type
    2015 Is Naming Your Competitor in the Comparative Ad a Good Idea?
    2015 Testing the French Ad-Evoked Nostalgia Scale in a Nomological Network.  715-715.
    2015 The Role of Marketing in Achieving and Maintaining Financial Health of Nonprofit Arts Organizations: The Case of the Symphony Orchestra Sector.  831-832.
    1994 The Effect of the Fair Trading Act: A Comparison of Automobile Salespersons in New Zealand and the U.S
    1987 Exploratory Examination of Marketing Practices of Exporting Firms.  287-294.

    Research Overview

  • Areas of international advertising strategy, consumer reaction to advertising exposure, cross-cultural marketing research issues, and non-profit donor behavior.
  • Expertise Keywords

  • Advertising
  • International Business
  • Marketing
  • Education And Training

  • Ph.D. in Business Administration - Marketing, University of Georgia 1985
  • M.B.A. in Marketing, The University of Georgia 1983
  • B.A. in English, Yale University 1971
  • Full Name

  • John Ford