Selected Publications

Articles In Academic Journals

Year Title
2018 Quality-of-Life Determinants of Happiness in Thailand: The Moderating Roles of Mental and Moral Capacities.  Applied Research in Quality of Life. 59-87.
2018 Sharing Sustainability: How Values and Ethics Matter in Consumers’ Adoption of Public Bicycle Sharing Scheme.  Journal of Business Ethics. 313-332.
2018 The Effects of Explicit and Implicit Ethics Institutionalization on Employee Life Satisfaction and Happiness: The Mediating Effects of Employee’s Work Life Experience and Moderating Effects of Work-Family Life Conflict.  Journal of Business Ethics. 855-874.
2017 Determinants of Happiness in Thailand: The Moderating Role of Religiousness.  Journal of human behavior in the social environment. 270-290.
2017 The Effect of Moral Failure of a Foreign Brand on Competing Brands.  European Journal of Marketing. 903-922.
2016 Causes and Moderators of Corporate Social Responsibility in China: The Influence of Personal Values and Institutional Logics.  Asian Business & Management. 226-254.
2015 Consumers as Employees: The Impact of Social Responsibility on Quality of Work-Life among Australian Engineers.  Social Responsibility Journal. 98-108.
2015 Corporate social responsibility employee fit.  Social Responsibility Journal.
2015 The Impact of Incongruity between an Organization's CSR Orientation and Its Employees’ CSR Orientations on Employees' Quality of Work Life.  Journal of Business Research. 60-66.
2014 CSR, Quality of Work life, and Employee Job-related Outcomes: A Survey of Employees in Thai Workplaces.  The Journal of American Academy of Business (Cambridge). 165-171.
2014 Gender Disparity in Job Satisfaction of Western versus Asian Managers.  Journal of Business Research. 1257-1266.
2014 Happiness in Thailand: The Effects of Family, Health and Job Satisfaction and the Moderating Role of Gender.  Working Paper Series as part of Japan International Cooperation Agency (JICA) grant project.
2014 The Relative Effects of Lower-Order and Higher-Order Quality of Work life on Employee Job Satisfaction and Life Satisfaction: Case Studies of Service and Manufacturing Sectors in Thailand.  Kasetsart Journal: Social Sciences. 73-83.
2013 Perceptions about Ethics Institutionalization and Quality of Work Life: Thai versus American Marketing Managers.  Journal of Business Research. 381-389.
2013 The Influence of Love of Money and Religiosity on Ethical Decision-Making in Marketing.  Journal of Business Ethics. 183-191.
2012 Marketing's Accountability and Internal Legitimacy: Implications for Firm Performance.  Journal of Business Research. 1576-1582.
2012 The Effects of Corporate Ethical Values and Personal Moral Philosophies on Ethical Intentions in Selling Situations: Evidence from Turkish, Thai, and American Businesspeople.  Journal of Business Ethics. 229-241.
2010 Ethics Institutionalization, Quality of Work Life, and Employee Job-related Outcomes: A Survey of Human Resource Managers in Thailand.  Journal of Business Research. 20-26.
2010 Is Small Business Better than Big Business for Marketing Managers?.  Journal of Business Research. 418-423.
2010 Market Orientation and Export Performance in Thailand: A Moderating Effect of International Marketing Strategy.  Journal of Marketing Theory and Practice. 155-170.
2010 The Effect of Product Adaptation and Market Orientation on Export Performance: A Survey of Thai Manager.  Journal of Marketing Theory and Practice. 155-169.
2010 The Effects of Ethics Institutionalization on Marketing Managers: The Mediating Role of Implicit Institutionalization and the Moderating Role of Socialization.  Journal of Macromarketing. 77-92.
2010 The Impact of Collective Guilt on the Preference for Japanese Products.  Journal of Global Academy of Marketing Sciences. 135-148.
2010 The Influence of Ethics Institutionalization, Moral Identify, Moral Intensity, and Moral Justification on Ethical Decision in Marketing.  Journal of the Academy of Marketing Science.
2009 An Exploratory Cross-Cultural Analysis of Marketing Ethics: The Case of Turkish, Thai, and American Businesspeople.  Journal of Business Ethics.
2008 Advantages of Flexible over Traditional Benefits: A Procedural Justice Explanation.  Applied Research in Quality of Life (ARQOL). 107-125.
2008 Antecedents and Consequences of Perceived Importance of Ethics in Marketing Situations: A Study of Thai Businesspeople.  Journal of Business Ethics. 887-904.
2008 Antecedents and Consequences of Perceived Importance of Ethics: A Study of Thai Business People.  Journal of Business Ethics. 887.
2008 Importer-Exporter Relationship Commitment: The Moderating Role of Contextual Variables.  Industrial Marketing Management. 856-862.
2008 Personal Characteristics Underlying Ethical Decisions in Marketing Situations: A Survey of Small Business Managers.  Journal of Small Business Management. 589-606.
2008 The Role of Contextual Factors in Relational Commitment of Buyers to Overseas Suppliers: A Survey of Korean Importers.  Industrial Marketing Management. 856-862.
2008 The Role of Ethics Institutionalization in Influencing Organizational Commitment, Job Satisfaction and Esprit de Corps.  Journal of Business Ethics. 343-353.
2008 The role of contextual factors in relationship commitment of buyers to foreign suppliers: A survey of Korean importers.  Industrial Marketing Management. 856-862.
2007 Institutionalization of Ethics and Its Consequences: A Survey of Marketing Professionals.  Journal of the Academy of Marketing Science (JAMS). 284-294.
2005 Comparing Marketing Students with Practitioners on Some Key Variables of Ethical Decisions.  Marketing Education Review. 13-25.
2004 Important Factors Underlying Ethical Intentions of Students: Implications for Marketing Education.  Journal of Marketing Education. 261-270.
2004 Importers’ Relationship with Exporters: Does Culture Matter?.  International Marketing Review. 447-461.
2004 Some Important Factors Underlying Ethical Decisions of Middle-Eastern Marketers.  International Marketing Review. 53-67.
2003 A Comparison of Ethical Perceptions and Moral Philosophies of American and Egyptian Business Students.  Teaching Business Ethics. 1-20.
2002 Moral philosophies of marketing managers: A comparison of American, Australian, and Malaysian cultures.  European Journal of Marketing. 768-791.
2001 Consumer Ethics: An Application and Empirical Testing of the Hunt-Vitell Theory of Ethics.  Journal of Consumer Marketing. 153-178.
2001 Corporate Ethical Values in South Africa.  Thunderbird International Business Review. 755-772.
2001 How Important are Ethics and Social Responsibility? A Multinational Study of Marketing Professionals.  European Journal of Marketing. 133-152.
2001 Is Cross-Cultural Similarity an Indicator of Similar Marketing Ethics?.  Journal of Business Ethics. 55-68.
2000 Distinguishing Sales Professionals from Their Marketing Counterparts: An Empirical Inquiry.  Journal of Marketing Management. 41-53.
2000 Moral Philosophies, Ethical Perceptions, and Marketing Education: A Multi-Country Analysis.  Marketing Education Review. 37-47.
2000 Some Important Factors Underlying Ethical Decision Making of Managers in Thailand.  Journal of Business Ethics. 271-284.
2000 Toward an Understanding of Religiousness and Marketing Ethics: An Empirical Study.  Journal of Business Ethics. 305-319.
1999 A Cross-Cultural Study of Consumer Perceptions About Marketing Ethics.  Journal of Consumer Marketing. 257-272.
1999 Antecedents, Consequences, and Mediating Effects of Perceived Moral Intensity and Personal Moral Philosophies.  Journal of the Academy of Marketing Science. 19-36.
1999 Ethics Gap: Comparing Marketers with Consumers on Important Determinants of Ethical Decision-Making.  Journal of Business Ethics. 317-328.
1999 Marketing Ethics: A Comparison of American and Middle-Eastern Marketers.  International Business Review. 611-632.
1999 Perceived Importance of Ethics and Ethical Decisions in Marketing.  Journal of Business Research. 89-99.
1999 Selected Antecedents and Components of Ethical Decision-making Process of American and South African Marketers: A Cross-cultural Analysis.  International Marketing Review. 458-475.
1998 Do Consumers’ Ethical Beliefs Vary with Age? A Substantiation of Kohlberg’s Typology in Marketing.  Journal of Marketing Theory & Practice. 26-38.
1997 Enhancing the Regional Planning Process: The Commercial Strategy Matrix.  Journal of Nonprofit & Public Sector Marketing. 3-23.
1997 Marketing Ethics: A Comparison Between Services and Other Marketing Professionals.  Journal of Services Marketing. 409-426.
1996 Ethical Decision Making: An Investigation of Services Marketing Professionals.  Journal of Business Ethics. 635-644.
1996 Moral Intensity and Ethical Decision-Making of Marketing Professionals.  Journal of Business Research. 245-255.
1996 Professional Values and Perceptions Underlying Ethical Judgments: A Survey of Marketing Professionals in Thailand.  Journal of Asia-Pacific Business. 51-65.
1996 The Perceived Role of Ethics and Social Responsibility: A Scale Development.  Journal of Business Ethics. 1131-1140.
1995 Personal and Professional Values Underlying Ethical Decisions: A Comparison of American and Thai Marketers.  International Marketing Review. 65-76.
1995 The Perceived Importance of Ethics and Social Responsibility on Organizational Effectiveness: A Survey of Marketers.  Journal of the Academy of Marketing Science. 49-56.
1995 The Relative Importance of Social Responsibility in Determining Organizational Effectiveness: Student Responses II.  Journal of Business Ethics. 315-326.
1994 A Cross-cultural Study of Moral Philosophies, Ethical Perceptions and Judgments: A Comparison of American and Thai Marketers.  International Marketing Review. 65-78.
1994 Do Internal Auditors and Management Accountants Have Different Ethical Philosophies?.  Managerial Auditing Journal. 4-11.
1994 Ethical Ideologies of Future Marketers: The Relative Influences of Machiavellianism and Gender.  Journal of Marketing Education. 34-42.
1994 Professional Values and the Ethical Perceptions of Internal Auditors.  Management Bibliographies & Reviews. 2-18.
1993 Ethical Ideology and Its Influence on the Norms and Judgments of Marketing Practitioners.  Journal of Marketing Management. 1-11.
1993 Ethical Perceptions of Marketers: The Interaction Effects of Machiavellianism and Organizational Ethical Culture.  Journal of Business Ethics. 407-418.
1993 Marketing Norms: The Influences of Personal Moral Philosophies and Organizational Ethical Culture.  Journal of the Academy of Marketing Science. 331-337.
1993 Personal Values Underlying the Moral Philosophies of Marketing Professionals.  Business & Professional Ethics Journal. 91-106.
1993 Personal and Professional Values Underlying the Ethical Judgments of Marketers.  Journal of Business Ethics. 525-33.
1992 Marketing Ethics: Sales Professionals Versus Other Marketing Professionals.  Journal of Personal Selling & Sales Management. 27-38.
1991 Analyzing the Ethical Decision Making of Sales Professionals.  Journal of Personal Selling & Sales Management. 1-12.
1991 Factors Influencing the Perceived Importance of Stakeholder Groups in Situations Involving Ethical Issues.  Business and Professional Ethics Journal. 53-72.
1991 Research Note: Selected Factors Influencing Marketers' Deontological Norms.  Journal of the Academy of Marketing Science. 37-42.
1991 The Link Between Social Responsibility Orientation, Motive Appeals and Voting Intention: A Case of An Anti-littering Campaign.  Journal of Public Policy & Marketing. 118-129.
1991 The Role of Ethics and Social Responsibility in Achieving Organizational Effectiveness: Students Versus Managers.  Journal of Business Ethics. 679-686.
1990 Marketing Ethics: Factors Influencing Perceptions of Ethical Problems and Alternatives.  Journal of Macromarketing. 4-18.
1990 Personality Differences Between Marketing Students and Those in Other Business Fields.  Journal of Education for Business. 293-297.
1989 Examining the Link Between Social Responsibility and Decision Styles.  International Journal of Value Based Management. 85-100.

Chapters

Year Title
2015 The Influence of Ethics Institutionalization on Ethical Decision-Making in Marketing.  Handbook on Ethics and Marketing. Edward Elgar Publishing Inc.
2014 Ethics Institutionalization and Its Impact on Quality of Work Life and Employee Job-related Outcomes: A Review with Managerial and Research Implications.  Organizational Ethics and Stakeholder Well-being in the Business Environment. Charlotte, NC: Information Age Publishing.
2014 Perceived Role of Ethics and Social Responsibility Scale.  Handbook of Tests and Measurement in Education and the Social Sciences. Rowman & Littlefield Publishers.
2006 Thailand.  Handbook of Markets and Economics: East Asia, Southeast Asia, Australia, New Zealand. New York: NY: M.E. Sharpe, Inc.
2006 Thailand: Consumer Behavior and Marketing.  Marketing and Consumer Behavior in East and Southeast Asia. NY: McGraw-Hill.

Conference Papers

Year Title
2011 The Spill Over Effects of Product-Harm Crises on Brands of the Same Country of Origin
2010 Gender Disparity in Quality of Work Life and Employee Job-Related Outcomes Comparing Thai with American Marketing Managers
2008 An Exploratory Cross-cultural Analysis of Marketing Ethics: The Case of Turkish, Thai, and American businesspeople
2008 Ethics Institutionalization, Quality of Work Life, and Job-related Outcomes of Human Resource Managers in Thailand: Preliminary Results.  557-572.
2004 Ethics and Quality of Work Life: Conceptual and Some Empirical Evidences
2001 Some Important Factors Underlying Ethical Decisions of Middle-Eastern Marketers.  406-409.
1999 A Framework for Identifying Moral Philosophies of International Managers: Strategic Implications for Ethical Conflicts
1999 A Multinational Study of Moral Philosophies and Perceptions of Future Marketers: Implications for Global Marketing Education
1999 Marketing Student Perceptions of Deceptive Selling Practices
1999 Moral philosophies of marketing managers: A cross-cultural study.  218.
1999 Some Important Factors Underlying Ethical Decision Making of Managers in Thailand.  207-222.
1998 A Comparison of American and Thai Managers On Some Important Marketing Ethics Variables
1998 Moral Philosophies, Ethical Perceptions, and Corporate Ethical Values: A Comparison of American and Middle-Eastern Marketers
1998 Some Consequences and Mediating Effects of Perceived Importance of Ethics and Social Responsibility
1997 Consumer Ethics: An Application and Empirical Testing of the Hunt-Vitell Theory of Ethics.  56-57.
1997 Do Business Ethics Concepts Apply Cross-Culturally: A Study of American and Malaysia Managers
1997 Does Cross-Cultural Similarity Reflect Similarity of Marketing Ethics?.  283-284.
1997 Ethics Gap: Comparing Marketers with Consumers on Important Determinants of Ethical Decision-Making
1997 Marketing Ethics: A Cross-Cultural Study of Perceptions and Moral Philosophies of Future Marketing Managers
1997 Moral Philosophies and Selected Components of Ethical Decision-making Process of American and South African Marketers: A Cross-cultural Analysis
1997 Organizational Culture and Personal Ideologies Influencing Perceived Intensity of Moral Issues: A Survey of Marketing Professionals
1997 Perceived Importance of Ethics and Social Responsibility: A Comparative Study of Indian Versus American Students
1997 Religiosity and Ethical Decision Making: A Survey of Marketers
1997 The Perceived Importance of Ethics and Social Responsibility: A Multinational Study of Marketing Professionals
1996 A Profile of Sales vs. Other Marketing Professionals: An Exploratory Investigation
1996 Ethics of Services Marketing Professionals: The Influences of Ethical Perceptions and Selected Demographic Variables
1996 Marketing Ethics: Services Professionals Versus Other Marketing Professionals
1995 Analyzing the Ethical Decision-Making of Thai Marketers
1995 Ethical Sensitivity of Marketers: The Influence of Corporate Ethical Values and Personal Ideologies
1995 Religiosity and Marketing Ethics: An Empirical Investigation of the Influence of the Religiosity on Moral Philosophies and Ethical Perceptions of Marketing Professionals
1994 The Effect of the Fair Trading Act: A Comparison of Automobile Salespersons in New Zealand and the U.S
1994 The Perceived Role of Ethics and Social Responsibility: A Scale Development
1993 A Cross-cultural Study of Moral Philosophies, Ethical Perceptions and Judgments: A Comparison of American and Thai Marketers
1993 Influences on the Ethical Perceptions and Judgments of Management Accountants
1993 Moral Philosophies, Ethical Perceptions and the Ethical Judgments of Sales Professionals
1993 The Relative Importance of Social Responsibility in Determining Organizational Effectiveness: Student Responses II
1992 Personal Values, Professional Values, Moral Philosophies, and the Ethical Judgments of Marketers
1992 Professional Values and the Ethical Perceptions of Internal Auditors
1991 Comparing Marketing Students with Practitioners on Selected Marketing Ethics Variables
1990 Perceptual Framework of Marketing Ethics Decision Making: An Exploratory Comparison Between Students and Practitioners
1990 The Roles of Organizational Climate, Machiavellianism, and Gender on Ethical Perceptions of Sales Professionals
1987 Self-enhancement: A Neglected Dimension of Self-concept Theories

Education And Training

  • Ph.D. in Marketing, University of Mississippi 1988
  • M.B.A. in Marketing, University of Wisconsin-Madison 1979
  • B.S. in City Planning, University of Wisconsin-Madison 1977
  • B.S. in Civil & Environmental Engineering, University of Wisconsin-Madison 1976

    • Full Name

  • Anusorn Singhapakdi