Selected Publications

Articles In Academic Journals

Year Title
2011 Understanding Consumer Services Buyers Based upon Their Purchase ChannelJournal of Business Research. 543-550.
2010 A Backward Glance of Who and What Marketing Scholars Have Been ResearchingReview of Marketing Research. 1-18.
2010 An Experimental Investigation into the Use of Written Smell References in Ecotourism AdvertisementsInternational Journal of Hospitality Management. 279-293.
2007 The Service Recovery Paradox: Justifiable Theory or Smoldering Myth?Journal of Services Marketing. 213-225.
2004 Service Failure Recovery in ChinaInternational Journal of Contemporary Hospitality Management. 279-286.