Scholars@ODU
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Vincent Magnini
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Vincent Magnini
Publications
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Selected Publications
Articles In Academic Journals
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Year
Title
2011
Understanding Consumer Services Buyers Based upon Their Purchase Channel
.
Journal of Business Research
. 543-550.
2010
A Backward Glance of Who and What Marketing Scholars Have Been Researching
.
Review of Marketing Research
. 1-18.
2010
An Experimental Investigation into the Use of Written Smell References in Ecotourism Advertisements
.
International Journal of Hospitality Management
. 279-293.
2007
The Service Recovery Paradox: Justifiable Theory or Smoldering Myth?
.
Journal of Services Marketing
. 213-225.
2004
Service Failure Recovery in China
.
International Journal of Contemporary Hospitality Management
. 279-286.