Articles In Academic Journals

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Year	Title
2011	Understanding Consumer Services Buyers Based upon Their Purchase Channel.  Journal of Business Research. 543-550.
2010	A Backward Glance of Who and What Marketing Scholars Have Been Researching.  Review of Marketing Research. 1-18.
2010	An Experimental Investigation into the Use of Written Smell References in Ecotourism Advertisements.  International Journal of Hospitality Management. 279-293.
2007	The Service Recovery Paradox: Justifiable Theory or Smoldering Myth?.  Journal of Services Marketing. 213-225.
2004	Service Failure Recovery in China.  International Journal of Contemporary Hospitality Management. 279-286.