Selected Publications

Articles In Academic Journals

Year Title
1994 A Cross-cultural Study of Moral Philosophies, Ethical Perceptions and Judgments: A Comparison of American and Thai MarketersInternational Marketing Review. 65-78.

Chapters

Year Title
2006 Thailand: Consumer Behavior and MarketingMarketing and Consumer Behavior in East and Southeast Asia. NY: McGraw-Hill.

Conference Papers

Year Title
1993 A Cross-cultural Study of Moral Philosophies, Ethical Perceptions and Judgments: A Comparison of American and Thai Marketers