Selected Publications

Articles In Academic Journals

Year Title
2017 The Effect of Moral Failure of a Foreign Brand on Competing BrandsEuropean Journal of Marketing. 903-922.
2012 Marketing's Accountability and Internal Legitimacy: Implications for Firm PerformanceJournal of Business Research. 1576-1582.
2010 The Impact of Collective Guilt on the Preference for Japanese ProductsJournal of Global Academy of Marketing Sciences. 135-148.

Conference Papers

Year Title
2011 The Spill Over Effects of Product-Harm Crises on Brands of the Same Country of Origin