Selected Publications

Articles In Academic Journals

Year Title
2011 Affinity for Graphic Sexual Appeals in Advertisin: Nudity vis-a-vis Individual ConstructsJournal of Advertising Research. 436-448.
2010 A Backward Glance of Who and What Marketing Scholars Have Been ResearchingReview of Marketing Research. 1-18.
2004 Determination of Satisfaction in Sales Negotiations with Foreign Buyers: Perceptions of U.S. Export ExecutivesInternational Marketing Review. 423-446.