Selected Publications

Articles In Academic Journals

Year Title
2014 How Corporate Cultures Drive Advertising and Promotional Budgets: Best Practices Combine Heuristics and Algorithmic ToolsJournal of Advertising Research. pp. 149-162.
2006 Perceptual Determinants of Nonprofit Giving BehaviorJournal of Business Research. 155-165.
2004 Does Perception Matter? An Empirical Analysis of Donor BehaviourService Industries Journal. 19-36.