Scholars@ODU
Scholars@odu
Browse
Browse
Home
People
Organizations
Research
Events
Capability Map
FAQ
Mark Case
Visualizations
Co-author Network
Map of Science
Mark Case
Publications
Publications
Selected Publications
Articles In Academic Journals
Filter
Year
Title
2013
An Experimental Examination of Equivalence Failures in Multicultural Comparative Research
.
Journal of Marketing Theory and Practice
. 71-89.