Articles In Academic Journals

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Year	Title
2014	How Corporate Cultures Drive Advertising and Promotional Budgets: Best Practices Combine Heuristics and Algorithmic Tools.  Journal of Advertising Research. pp. 149-162.
2006	Perceptual Determinants of Nonprofit Giving Behavior.  Journal of Business Research. 155-165.
2004	Does Perception Matter? An Empirical Analysis of Donor Behaviour.  Service Industries Journal. 19-36.