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Douglas West
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Douglas West
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Selected Publications
Articles In Academic Journals
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Year
Title
2014
How Corporate Cultures Drive Advertising and Promotional Budgets: Best Practices Combine Heuristics and Algorithmic Tools
.
Journal of Advertising Research
. pp. 149-162.
2006
Perceptual Determinants of Nonprofit Giving Behavior
.
Journal of Business Research
. 155-165.
2004
Does Perception Matter? An Empirical Analysis of Donor Behaviour
.
Service Industries Journal
. 19-36.