Articles In Academic Journals

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Year	Title
2015	Development and Validation of an Emic Scale to Measure Ad-Evoked Nostalgia in France.  Journal of International Advertising. 706-729.

Conference Papers

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Year	Title
2016	The Effectiveness of Comparative Advertising: The Role of Consumer Motivation and Familiarity
2015	A Cross-Cultural Analysis of Direct vs. Indirect Comparative Advertising: The Role of Consumer Motivation and Perceived Manipulative Intent.  495-496.
2015	Testing the French Ad-Evoked Nostalgia Scale in a Nomological Network.  715-715.