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Jean-Luc Herrmann
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Jean-Luc Herrmann
Publications
Publications
Selected Publications
Articles In Academic Journals
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Year
Title
2015
Development and Validation of an Emic Scale to Measure Ad-Evoked Nostalgia in France
.
Journal of International Advertising
. 706-729.
Conference Papers
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Year
Title
2016
The Effectiveness of Comparative Advertising: The Role of Consumer Motivation and Familiarity
2015
A Cross-Cultural Analysis of Direct vs. Indirect Comparative Advertising: The Role of Consumer Motivation and Perceived Manipulative Intent
. 495-496.
2015
Testing the French Ad-Evoked Nostalgia Scale in a Nomological Network
. 715-715.