Scholars@ODU
Scholars@odu
Browse
Browse
Home
People
Organizations
Research
Events
Capability Map
FAQ
Jeryl Whitelock
Visualizations
Co-author Network
Map of Science
Jeryl Whitelock
Publications
Publications
Selected Publications
Conference Papers
Filter
Year
Title
2016
The Effectiveness of Comparative Advertising: The Role of Consumer Motivation and Familiarity
2015
A Cross-Cultural Analysis of Direct vs. Indirect Comparative Advertising: The Role of Consumer Motivation and Perceived Manipulative Intent
. 495-496.