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Kenneth Kraft

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Kenneth Kraft

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Publications

Selected Publications

Articles In Academic Journals

Year Title
1996 Moral Intensity and Ethical Decision-Making of Marketing Professionals.  Journal of Business Research. 245-255.
1996 The Perceived Role of Ethics and Social Responsibility: A Scale Development.  Journal of Business Ethics. 1131-1140.
1995 The Perceived Importance of Ethics and Social Responsibility on Organizational Effectiveness: A Survey of Marketers.  Journal of the Academy of Marketing Science. 49-56.
1995 The Relative Importance of Social Responsibility in Determining Organizational Effectiveness: Student Responses II.  Journal of Business Ethics. 315-326.
1991 The Role of Ethics and Social Responsibility in Achieving Organizational Effectiveness: Students Versus Managers.  Journal of Business Ethics. 679-686.

Conference Papers

Year Title
1994 The Perceived Role of Ethics and Social Responsibility: A Scale Development
1993 The Relative Importance of Social Responsibility in Determining Organizational Effectiveness: Student Responses II
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