Selected Publications

Articles In Academic Journals

Year Title
2010 The Effects of Ethics Institutionalization on Marketing Managers: The Mediating Role of Implicit Institutionalization and the Moderating Role of SocializationJournal of Macromarketing. 77-92.
2010 The Influence of Ethics Institutionalization, Moral Identify, Moral Intensity, and Moral Justification on Ethical Decision in MarketingJournal of the Academy of Marketing Science.
2008 The Role of Ethics Institutionalization in Influencing Organizational Commitment, Job Satisfaction and Esprit de CorpsJournal of Business Ethics. 343-353.
1999 Antecedents, Consequences, and Mediating Effects of Perceived Moral Intensity and Personal Moral PhilosophiesJournal of the Academy of Marketing Science. 19-36.
1999 Ethics Gap: Comparing Marketers with Consumers on Important Determinants of Ethical Decision-MakingJournal of Business Ethics. 317-328.
1996 Ethical Decision Making: An Investigation of Services Marketing ProfessionalsJournal of Business Ethics. 635-644.
1996 Professional Values and Perceptions Underlying Ethical Judgments: A Survey of Marketing Professionals in ThailandJournal of Asia-Pacific Business. 51-65.
1996 The Perceived Role of Ethics and Social Responsibility: A Scale DevelopmentJournal of Business Ethics. 1131-1140.
1995 Personal and Professional Values Underlying Ethical Decisions: A Comparison of American and Thai MarketersInternational Marketing Review. 65-76.
1995 The Perceived Importance of Ethics and Social Responsibility on Organizational Effectiveness: A Survey of MarketersJournal of the Academy of Marketing Science. 49-56.
1994 A Cross-cultural Study of Moral Philosophies, Ethical Perceptions and Judgments: A Comparison of American and Thai MarketersInternational Marketing Review. 65-78.
1994 Ethical Ideologies of Future Marketers: The Relative Influences of Machiavellianism and GenderJournal of Marketing Education. 34-42.
1993 Marketing Norms: The Influences of Personal Moral Philosophies and Organizational Ethical CultureJournal of the Academy of Marketing Science. 331-337.
1993 Personal Values Underlying the Moral Philosophies of Marketing ProfessionalsBusiness & Professional Ethics Journal. 91-106.
1993 Personal and Professional Values Underlying the Ethical Judgments of MarketersJournal of Business Ethics. 525-33.
1992 Marketing Ethics: Sales Professionals Versus Other Marketing ProfessionalsJournal of Personal Selling & Sales Management. 27-38.
1991 Analyzing the Ethical Decision Making of Sales ProfessionalsJournal of Personal Selling & Sales Management. 1-12.
1991 Factors Influencing the Perceived Importance of Stakeholder Groups in Situations Involving Ethical IssuesBusiness and Professional Ethics Journal. 53-72.
1991 Research Note: Selected Factors Influencing Marketers' Deontological NormsJournal of the Academy of Marketing Science. 37-42.
1990 Marketing Ethics: Factors Influencing Perceptions of Ethical Problems and AlternativesJournal of Macromarketing. 4-18.
1989 Examining the Link Between Social Responsibility and Decision StylesInternational Journal of Value Based Management. 85-100.

Chapters

Year Title
2015 The Influence of Ethics Institutionalization on Ethical Decision-Making in MarketingHandbook on Ethics and Marketing. Edward Elgar Publishing Inc.

Conference Papers

Year Title
1997 Consumer Ethics: An Application and Empirical Testing of the Hunt-Vitell Theory of Ethics.  56-57.
1997 Ethics Gap: Comparing Marketers with Consumers on Important Determinants of Ethical Decision-Making
1997 Organizational Culture and Personal Ideologies Influencing Perceived Intensity of Moral Issues: A Survey of Marketing Professionals
1997 The Perceived Importance of Ethics and Social Responsibility: A Multinational Study of Marketing Professionals
1995 Analyzing the Ethical Decision-Making of Thai Marketers
1995 Ethical Sensitivity of Marketers: The Influence of Corporate Ethical Values and Personal Ideologies
1994 The Perceived Role of Ethics and Social Responsibility: A Scale Development
1993 A Cross-cultural Study of Moral Philosophies, Ethical Perceptions and Judgments: A Comparison of American and Thai Marketers
1993 Moral Philosophies, Ethical Perceptions and the Ethical Judgments of Sales Professionals
1992 Personal Values, Professional Values, Moral Philosophies, and the Ethical Judgments of Marketers
1991 Comparing Marketing Students with Practitioners on Selected Marketing Ethics Variables