Articles In Academic Journals

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Year	Title
2017	Not all adaptive selling to omni-consumers is influential: The moderating effect of product type.  Journal of Retailing and Consumer Services. 271-277.
2016	Selling in an Asymmetric Retail World: Perspectives from India, Russia, and the U.S. on Buyer-Seller Information Differential, Perceived Adaptive Selling, and Purchase Intention.  Journal of Personal Selling and Sales Management. 344-362.