Selected Publications

Articles In Academic Journals

Year Title
2018 Identifying customer knowledge on social media through data analyticsJournal of Enterprise Information Management.
2017 Application of Social Media Analytics: A Case of Analyzing Online Hotel ReviewsOnline Information Review. 921-935.
2017 Measuring and Comparing Service Quality Metrics through Social Media AnalyticsInformation Systems and e-Business Management.
2016 Actionable Social Media Competitive Analytics for Understanding Customer ExperiencesJournal of Computer Information Systems. 145-155.
2015 Gaining Competitive Intelligence from Social Media Data: Evidence from Two Largest Retail Chains in the WorldIndustrial Management & Data Systems. 1622-1636.