Articles In Academic Journals

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Year	Title
2018	Identifying customer knowledge on social media through data analytics.  Journal of Enterprise Information Management.
2017	Application of Social Media Analytics: A Case of Analyzing Online Hotel Reviews.  Online Information Review. 921-935.
2017	Measuring and Comparing Service Quality Metrics through Social Media Analytics.  Information Systems and e-Business Management.
2016	Actionable Social Media Competitive Analytics for Understanding Customer Experiences.  Journal of Computer Information Systems. 145-155.
2015	Gaining Competitive Intelligence from Social Media Data: Evidence from Two Largest Retail Chains in the World.  Industrial Management & Data Systems. 1622-1636.