Selected Publications

Articles In Academic Journals

Year Title
2017 Application of Social Media Analytics: A Case of Analyzing Online Hotel ReviewsOnline Information Review. 921-935.
2017 Managing Extracted Knowledge from Big Social Data for Business Decision MakingJournal of Knowledge Management. 275-294.
2017 Measuring and Comparing Service Quality Metrics through Social Media AnalyticsInformation Systems and e-Business Management.
2016 Comparative Analytics on Social Media: A Twitter Case Study in the Financial Services IndustryJournal of Organizational and End User Computing.
2015 Gaining Competitive Intelligence from Social Media Data: Evidence from Two Largest Retail Chains in the WorldIndustrial Management & Data Systems. 1622-1636.