Year | Title |
---|---|
2013 | An Experimental Examination of Equivalence Failures in Multicultural Comparative Research.
Journal of Marketing Theory and Practice.
71-89.
|
2010 | An Empirical Examination of the Three Dichotomies of Marketing Academe Model.
Marketing Education Review.
131-142.
|
2010 | Evaluating and Motivating Faculty Performance: Challenges for Marketing Chairs.
Marketing Education Review.
205-217.
|
2007 | The Service Recovery Paradox: Justifiable Theory or Smoldering Myth?.
Journal of Services Marketing.
213-225.
|
2006 | Assessing Russian Consumers’ Imported versus Domestic Product Bias.
Thunderbird International Business Review.
687-704.
|
2006 | The Impact of Regional Affiliation on Consumer Perceptions of Relationships Among Behavioral Constructs.
Journal of Business Research.
965-973.
|