Articles In Academic Journals

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Year	Title
2013	An Experimental Examination of Equivalence Failures in Multicultural Comparative Research.  Journal of Marketing Theory and Practice. 71-89.
2010	An Empirical Examination of the Three Dichotomies of Marketing Academe Model.  Marketing Education Review. 131-142.
2010	Evaluating and Motivating Faculty Performance: Challenges for Marketing Chairs.  Marketing Education Review. 205-217.
2007	The Service Recovery Paradox: Justifiable Theory or Smoldering Myth?.  Journal of Services Marketing. 213-225.
2006	Assessing Russian Consumers’ Imported versus Domestic Product Bias.  Thunderbird International Business Review. 687-704.
2006	The Impact of Regional Affiliation on Consumer Perceptions of Relationships Among Behavioral Constructs.  Journal of Business Research. 965-973.

Conference Papers

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Year	Title
2001	Initial Sales Training Practices in Malaysia: Comparisons of Global and Domestic Firms
1994	The Effect of the Fair Trading Act: A Comparison of Automobile Salespersons in New Zealand and the U.S