Scholars@ODU
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Sandra Mottner
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Sandra Mottner
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Selected Publications
Articles In Academic Journals
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Year
Title
2013
Entrepreneurial Marketing of Nonprofit Arts Organizations
.
Social Business
. 107-122.
2012
Disruptive Marketing and Unintended Consequences in the Nonprofit Arts Sector
.
Arts Marketing
. 70-90.
2008
Internal Competition in a Nonprofit Museum Setting: Development of a Scale
.
in International Journal of Nonprofit and Voluntary Sector Marketing
. 177-190.
2005
Measuring Nonprofit Marketing Strategy Performance: The Case of Museum Stores
.
Journal of Business Research
. 829-840.
2003
Retailing in the Non-Profit Sector: An Exploratory Analysis of Church-Connected Retailing Ventures
.
International Journal of Nonprofit and Voluntary Sector Marketing
. 337-348.
2002
A Typology of Internet Retailing: An Exploratory Study
.
Journal of Marketing Channels
. 3-23.