Selected Publications

Articles In Academic Journals

Year Title
2013 Entrepreneurial Marketing of Nonprofit Arts OrganizationsSocial Business. 107-122.
2012 Disruptive Marketing and Unintended Consequences in the Nonprofit Arts SectorArts Marketing. 70-90.
2008 Internal Competition in a Nonprofit Museum Setting: Development of a Scalein International Journal of Nonprofit and Voluntary Sector Marketing. 177-190.
2005 Measuring Nonprofit Marketing Strategy Performance: The Case of Museum StoresJournal of Business Research. 829-840.
2003 Retailing in the Non-Profit Sector: An Exploratory Analysis of Church-Connected Retailing VenturesInternational Journal of Nonprofit and Voluntary Sector Marketing. 337-348.
2002 A Typology of Internet Retailing: An Exploratory StudyJournal of Marketing Channels. 3-23.