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Tarek Mady
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Tarek Mady
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Articles In Academic Journals
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Year
Title
2008
The Effect of a Candidate’s Inconsistency on Voter Response to an Ad: A Model
.
International Journal of Advertising
. 37-65.
2008
When does a candidate’s inconsistency matter to the voter? An experimental investigation
.
International Journal of Advertising
. 37-65.