Scholars@ODU
Scholars@odu
Browse
Browse
Home
People
Organizations
Research
Events
Capability Map
FAQ
Dohee Kim
Visualizations
Co-author Network
Map of Science
Dohee Kim
Publications
Publications
Selected Publications
Articles In Academic Journals
Filter
Year
Title
2013
The effect of brand popularity statements on consumers’ purchase intentions: The role of instrumental attitudes toward the act
.
International Journal of Hospitality Management
. 160-168.