Selected Publications

Articles In Academic Journals

Year Title
2013 The effect of brand popularity statements on consumers’ purchase intentions: The role of instrumental attitudes toward the actInternational Journal of Hospitality Management. 160-168.
2011 The Relative Use of Contextual and Temporal Reference Price Components in Hotel and Airline PurchasesJournal of Hospitality & Tourism Research. 119-141.
2007 Recovery Voice and Satisfaction After Service FailureJournal of Service Research. 187-203.